Client
LF Trailers
Sector
Trailer manufacturing
Location
Gauteng, South Africa
Website
www.lftrailers.co.za
Highlights
01
The site looks as serious as the trailers LF Trailers builds — colour, type and tone that belong to the brand, not a generic template. Every page is structured for search: clear titles, fast load, and a site Google can index without a plugin maze. Visitors find a manufacturer, not a brochure.
02
LF Trailers sells families, types and variants — not a single product. We structured that range across multiple pages so a buyer can go from category to the exact spec without guessing. Easy to browse now, and ready for new products later without a redesign.
03
Open a quote from any product and the form arrives prefilled — model, type, and the manufacturing options that apply to that trailer. Different products, different options: the form changes with them. The customer sends a complete request, and LF Trailers spends less time chasing missing details.
04
Every key page points to the next step: view the range, request a quote, get in touch. We placed those calls where intent is highest, in language that belongs to the brand. Since launch, LF Trailers has brought in clearly more new business through the site than through the old one.
The brief
LF Trailers builds specialist trailers for contractors, farmers and businesses — work that looks serious in person. Their website did not. It was outdated, slow and unprofessional, and it was far from clear how to get in touch. They suspected they were losing clients because of it. They needed a site that carried the brand, made the range obvious, and gave visitors a short path to a quote.
The approach
We rebuilt the site so it looks as professional as the trailers, and so Google can find it. The catalogue organises the range into families, types and variants across multiple pages. Open a quote from any product and the form arrives prefilled — with the manufacturing options that belong to that trailer. Strong calls to action sit on every key page, so the next step is never a hunt — and LF Trailers now brings in the new business the old site was losing.
From the work
“Our new website exceeded our expectations in terms of design quality and reaching new clients. We couldn’t be happier.”
More work
Ready for a site that actually works
