Client
Jude's Blooms
Sector
Floristry
Location
South Africa
Website
judesblooms.netlify.app
Highlights
01
Work this personal cannot sit on a template. We designed the site with the same colour, rhythm and care Judith puts into a bouquet — inventive, warm, and clearly hers. Visitors should feel the studio at a glance, then want to book it.
02
In a creative business, clients hire the person as much as the flowers. The about page had to show who Judith is, what she does, and what she stands for — without becoming a biography nobody finishes. Visitors should leave that page knowing the hands that will make their event.
03
Judith wanted her service packages on the site, with real starting prices — not a “contact us for a quote” dead end. Visitors can see what a project is likely to cost before they get in touch, so they arrive with a clear picture. The conversation starts warmer, and closer to a yes.
04
New clients need to see the work, not take the style on trust. The portfolio had to be as beautiful as the cases themselves — laid out to capture Judith’s work and to make someone want those flowers at their own event. It is there to convince them to get in touch, and to hire her.
The brief
Jude's Blooms is Judith Fick’s work — personal, inventive, and built around real moments. In floristry, clients hire the person as much as the flowers. A generic site would have undercut that. She needed a website that felt as creative as her bouquets, made it clear who she is, showed what a project is likely to cost, and proved the work well enough that visitors would get in touch and hire her.
The approach
We designed a site with the same colour, rhythm and care Judith puts into a bouquet — clearly hers, not a florist template. The about page puts Judith in the room: who she is, what she does, and what she stands for. Service packages sit on the site with starting prices in view, so nobody has to guess before they get in touch. The portfolio is as considered as the cases it shows, there to convince new clients to get in touch and hire her.
From the work
“The creativity in the design of my website matches the creativity I apply in my work. It is exactly what I wanted and I am so happy with how it turned out.”
More work
Ready for a site that actually works
